Focus — Identity, Web, Print

Objective — Create a company from the ground up, then design the visual language and decide how that adjusts from one application to another. Deliverables for this project includes a brand storybook that explains who they are and what they represent as well as a website.

Overview — This fictional company is Fabrica Property, a property management company located in San Pedro, Mexico. Their key attributes are clean and confident with a feminine touch. This is achieved through a minimal design direction with a softer color palette.