Focus — Packaging Design
Objective — Select an existing beer brewery to redesign with a new concept that captures the essence of the company. Deliverables for this project includes a new brand logo, labels for three bottle sizes (12 oz, 22 oz,
& 32 oz), and six-pack case.
Overview — Lagunitas is a bold company that focuses their resources on what’s most important, their products. The company also has an emphasis on loyalty; hence the brand’s logo is inspired by Pete the Dog from The Little Rascals. It was important to give Lagunitas a new look that represented them while keeping what sets them apart from their competitors.