Focus — Packaging Design
Objective — Select an existing tea company to rebrand
as well as design a packaging system with a new concept. Deliverables for this project included a new company logo, tea cans for three different flavors, and three tea bags.
Overview — Drinking tea is not feminine by any means. However, the packaging for tea has been. After much in-store research, most tea products have started to look extremely similar and almost blended (pun intended). With that in mind, I came up with the idea of using beer as inspiration for my design direction.